I am pleased to introduce Dvara – a fusion Indian coffee table print magazine that is all set to be launched on April 21. Dvara embraces Indianism at its core but promises to seduce and delight its readers with a global charm. Dvara’s founders hope that this will serve as a creative platform where vintage and modern blend seamlessly. The style quotient of this magazine is so high that it had me at hello!
Dvara intends to inspire the reader with its unique editorial perspective (amazingly styled shots and alluring stories) at the turn of the every page and I can’t wait for their first edition. Luckily for me and you (dear readers), I was able to bring some gorgeous images of their first edition to Aalayam and that’s not all! One lucky reader has a chance to win a copy of their first edition, so make sure to sign up for the giveaway (rules at the bottom of this post).
I have so much to share today (it is a long post) and I sincerely hope you will take the time to enjoy this firecracker of a post.
The piece de resistance is of course Jayashree’s home and Karthika’s photography!
|Jayashree's pride - her Chicago home filled with treasured Indian antiques!|
Jayashree’s home is an artistic rhapsody that I simply cannot get enough of! If there is such a thing as perfection in ethnic interiors then this is it! From grand mural walls that host madhubani and warli artwork to quiet corners that are charmed by brass vignettes to the vibrant pops of color that enliven the space, this home is punctuated with personality and reflects Jayashree’s pride.
I am ecstatic to be able to showcase this home on Aalayam. I want to spend a day in her home and I have told her so, I feel like I could learn so much from her style of decorating!
|Jayashree (L) and Karthika (R) take a break to share the Dvara story with Aalayam!|
I also wanted to get into the minds of two very talented and self assured women (Jayashree Rao and Karthika Gupta) to get a sense for who they are, their motivations for getting behind a bold publishing venture and the milieu in which they are bringing this magazine to life. I will let them explain the Dvara story in their own words – so follow along and as always, we start with introductions.
Who is Jayashree Rao?
Professional Background: I am an engineer by profession who followed my heart to pursue my real passion - Fashion. I came to Chicago post marriage in 1997, worked at one of my favorite stores - Ann Taylor as the visual merchandising head. Quit my job 5 years ago, after my daughter was born and later started my lifestyle blog (on Indian fashion and art) "Sage&Slingback" to fill the creative void.
I recently joined hands with my photographer friend Karthika Gupta of Memorable Jaunts to start a quarterly fusion Indian coffee table magazine called "Dvara". I am one of the founders and the creative stylist of Dvara.
Personal Background: I am a coastal girl, a typical Mangalorean who loves sunshine, sand and the beach. I am old soul living in a modern setting. I love to be surrounded by beautiful antiques that mean something to me. Everything about my home (India) fascinates me. I am intrigued by its colors, textiles, jewelry and decor. I am also a self taught Madhubani artist and I see beauty in the most imperfect things in life.
|Jayashree takes her talent to the walls - an adorable pair of folk women in kalamkari style adorn her stairwell wall!|
I was familiar with Jayashree’s blog Sage and Slingback. I liken it to an art book full of jaw dropping concepts – bold, unique and so unpredictable! So when I was introduced to her (by a common friend), I could not wait to get to know her more. I had heard so many wonderful things about her Chicago home too and wanted to weave that into the post as well. I know that she has had multiple requests for a home tour previously but I am so glad that I have the privilege of showcasing her home on Aalayam.
|An effortless medley comes together- thanks to Jayashree's artistry!|
Again, I believe Jayashree and Karthika are forceful ideograms of the brand they represent and I wanted to showcase their passion, their talent, their perseverance and their aesthetic sensibilities as it is very telling of what we can expect from Dvara. I personally believe that Dvara is different because it is going to be enhanced by their consummate personal style!
Now, more from our conversation….
Who is Karthika Gupta?
Karthika Gupta is a professional photographer and owner of Memorable Jaunts, an on-location photo studio that specializes in wedding photography and family portraiture. Karthika has an engineering degree with a technical and business background and spent about 15 years in the corporate space before venturing into something completely right brain focused. She also is a regular author at the Digital Photography School and writes photography related articles. She comes from a family of creative individuals and is glad to finally be a part of that group.
|Karthika captures the beauty outside!|
How and why did you both decide to collaborate and work on a magazine?
Talk to me about the process of bringing a vision to life?
Dvara was born out of a desire to showcase our home, India. We are originally from India but have lived away for many years. This absence ignited a passion to discover various facets of India that we knew nothing about growing up. We were introduced to each other through a common friend, bonded over Madhubani art class and started following each others work, soon to realize that we both saw beauty in all things uncommon and unusual. Later, we decided to collaborate on a magazine. After putting in months of hard work and burning the mid-night oil (literally) – Dvara happened. So far, this partnership has been an amazing creative journey. We both have quite different personalities but this difference is what really makes for a strong working partnership.
What is behind the name “Dvara”?
Dvara, meaning doorway, offers an insight into Indian culture that transcends across time and across generations – a glimpse into the old way of life with a modern twist. The goal is to inspire people to adapt these old traditions seamlessly into modern everyday life.
What are the short term and long term goals for Dvara?
Dvara’s vision is to be a medium to showcase all things beautiful and unique about India –art, culture, people, places and food in a aesthetically appealing and visually captivating way. We want Dvara to grace many coffee tables across the world. In the future issues, we hope to showcase artists, artisans, independent designers and other creative experts via Dvara.
Who is the target audience? How can one order/preorder copies of future editions?
In the broadest sense, Dvara’s audience is anyone who loves eclectic, beautiful, culturally rich and Indian concepts. As long as you have a love for anything related to art, travel, lifestyle, food and fashion you will find inspiration in her pages and stories. You don’t necessarily have to be of Indian origin.
You can preorder single issue, annual subscription and 2 year subscription. You can go to www.dvaramagazine.com and select ‘Shop’. You can even purchase a gift subscription for friends and family. Please add the address of the person you are gifting Dvara to in the ‘Notes to seller’ section of the checkout process.
What should the reader expect to find in Dvara and how is it different from other print magazines in the same sphere?
Dvara’s visual stories are documented in a 100 page, clean, crisp, white matte paper and is published by one of the leading publishers in the U.S but will be shipped internationally. Dvara has five consistent categories in every issue - Fashion, Food, Art, Travel and Lifestyle. The magazine is advertisement-free assuring a clutter free experience to her readers. By showcasing 5 genres of Indianism, there is bound to be something for everyone!
I think Dvara is an exciting venture, the visuals are captivating, and the concept novel - tell me a little bit about the creative process that was involved in bringing the first edition to print.
|Creative brainstorming- work in progress!|
Initially, we spent several days in planning two years of content. We knew that this was not a one-time process. We want each issue to be an experience in itself and evoke certain emotions in our readers. Every issue has it’s own color palette which is carried forward in the concept, styling, photography and marketing meets. We have been extremely fortunate in having the support of many creative individuals.
I am familiar with Sage and Slingback (too cool!) and Jayashree, clearly you are a bundle of talent and your aesthetic sensibilities are unique (a great amalgamation of Indian and global) – can we expect to see more of your personal aesthetic influences and style sensibilities peppered throughout Dvara?
Thanks Deepa. Certainly, yes! The initial few issues will have my signature styling in the fashion, art, lifestyle and food segment but we would like to bring the talented stylists and artists as contributors for Dvara’s future editions. Dvara is a visual medium and hope it would be an ideal platform for budding talents from all around the world.
Karthika – have you had a creative platform (such as a blog perhaps) before you took the plunge into print media (pardon my ignorance). I am trying to get a sense for the professional evolution of two (obviously) very talented women.
Yes. I am a professional photographer and have been photographing wedding, families and events for the past 5 years.
My work can be seen on my website http://www.memorablejaunts.com and my blog at http://www.memorablejaunts.com/theblog. My style of photography is very fresh, natural and organic. I absolutely love imagery that conveys feelings and emotion. I want to bring this style of photography to Dvara and her visuals.
You are expatriates like Supriya and me and continue to harbor this deep love for your roots. Personally, what does it mean to live away from India and work on something that is so Indian at its core? Will we see cultures and influences from your adopted home (The United States) in Dvara as well?
Dvara is an Indian fusion magazine - so definitely India will be her main subject with a western influence and targets people with an eclectic sensibility. Since the time I left India, 18 years ago, India has changed by leaps and bounds and the time is just right to showcase my country to the world through a different lens. I remember a time when Rohit Bhal, Ritu Kumar, Ritu Beri and Bhanu Athaiya were the only big names in Indian couture fashion and now there's a whole crop of them doing fabulous work, India is changing in other fields too - a lot of talent is being noticed and appreciated. So, it's creatively satisfying to use Dvara as a platform to bridge this gap between India then and India now through a new lens.
Yes, absolutely. Being predominately Indian, she will be largely influenced by Indian cultures and traditions but in a modern way. Both of us have been away from home for quite sometime now. They say, home is where the heart is and even though we have a home, family and friends here in the US, part of our heart lies back in India - in the cities we grew up, the people we associated with and the childhood memories we so fondly remember. Working on Dvara has been a great way for us to relive so many of those cherished memories. It’s like going home - always exciting and emotional!
I asked to see pictures from your homes – I am a sure, talented folk like yourselves only live in spaces that inspire you and your work everyday. Tell me a little about what drives your home décor philosophy?
I am very home proud. It makes me happy when people compliment me on my house. Every piece in my house evokes some kind of emotion in me. Give me something that is old, distressed and unconventional and I will be the happiest. It's very important for me to live in a space that is surrounded by things that hold a special place in my heart. My grand mom’s wooden trays/ blackened brass utensils or my great grand mom’s gold hairpin means a lot to me. They talk to me about the time and the era they belonged to. I am all about stories and emotions and my house reflects the same.
My home reflects my love for open spaces. I love open windows, white walls, natural light, rustic colors and lots and lots of images of my adventures. My family's images are all over my walls - I love seeing their faces every time I walk by - those that are with us and those that are no longer around. I always stop and smile when I catch a glimpse of a family photo. My true inspiration comes from my travels - I absolutely love the mountains and if I had my way, I would permanently move to a house with a view of snow capped mountains. So instead of showing you my home, I am sharing a few images of my favorite places to go and rejuvenate.
|Karthika loves the open outdoors!|
Does your home décor fit the bill for any particular style? Who calls the design shots in your home?
I love cozy places that exuberate warmth and heart. Putting things together that are visually appealing is an art by itself and I specialize in that. Clutter when done right can look beautiful. Like you see in these pictures, there are wall murals all over my house and each one of them has a story to tell. My decor style is consistently "Antique Indian" sans any crystals and glitter. I love mixing different textures and colors to break the monotony, so that there is a flow from one room to another without a match-much situation.
Calling the design shots? - Well, I have been really lucky on that aspect - My husband gives me a free hand and supports all my creative madness whole-heartedly.
I am extremely lucky to have married into a family that is completely right-brained. So early on in our marriage, we agreed to let him take over decorating our home. I am quite happy to let him have complete reign in calling all the design shots of the house - I hate moving around heavy furniture!
At Aalayam, we are all about the home and living the inspired life. What does the word “home” mean to you both?
Home to me is more than 4 walls made out of brick and cement; it's my extension, my reflection. I let my home speak for myself. I try and surround myself with things that have a sentimental value to it. I don't go by the books, I follow my heart and it works wonders for me.
To me, home is any place that gives me a sense of peace, calms my mind and inspires me to become more of who I am. Home is my space here in Chicago, my maternal home in Chennai, our home in Bombay, our tent that we pitch up in places like Glacier National Park and Yellowstone, our car that we spend many hours in during our cross-country road trips - it’s anywhere and everywhere I feel happy!
What are your favorite resources for inspiration? (Blogs, magazines, stores,
Designers….) I know I will be adding Dvara to my list of inspiration soon!
I am huge Sabyasachi aficionado. I own his stuff from the time when he had just started and I follow his work even now. He is hugely responsible for bringing back the saree to India and Indians in a major way. He drew inspiration from India and gave it back to Indians in a beautiful package. Apart from him, I love the works of many other Indian designers like Payal Khandwala, Pero, Rimzim Dadu and Kallol Dutta to name a few. With western designers I follow the works of Jason Wu, Alexander McQueen and Dolce & Gabbana (Fantastic styling). Apart from being a fashion lover, I am also a serious foodie and I follow a few food bloggers. I love Chinmayee Bhat's "Love, Food, eat " (her cooking brings back the memories of my hometown Mangalore), Beth Kirbys "Local Milk" for its aesthetics and "Pure Veg by Lakshmi "- her cooking is an art by itself.
My greatest source of inspiration comes from our family adventures, my kids, and vintage travel books that I collect and cookbook. I love studying the images and am inspired to play with light, textures and colors. Art came late in my life but it is something I really enjoy as well - painting and coloring brings out the kid in me and is very therapeutic. I have recently started dabbling in film photography and that is another great source of inspiration. Film photography really forces you to think about so many different aspects of the art of photography before you click the shutter and I am inspired by the breadth of work that exists!
There you go my dear readers – wasn’t that amazing? A magazine with a distinct voice powered by the passion and talent of two visionaries that want to showcase India in a new light. How exciting!
Now, here is a chance for one of you to win a copy of their launch edition. Follow these simple rules and get in with the program!
Now, here is a chance for one of you to win a copy of their launch edition. Follow these simple rules and get in with the program!
Giveaway eligibility criteria:
1. Like Dvaramagazine page on FB and follow Dvara on Instagram
2. Join Aalayam as a member .
3. Share one image of a cozy corner of your home and in a couple of sentences, let the Dvara team know why it holds a special place in your heart. Please do this on Dvara’s facebook page.
The contest opens today and ends on –May 5, 2015 @ 10 pm eastern.
The winner will be decided by the Dvara team based on the best entry!
Thank you Jayashree and Karthika for sharing your story, your home and your photographs with all of us!
P.S: All images in this post belong to the Dvara Duo and cannot be reproduced without permission.
I have been following "DVARA" ever since Jay showcased a door, a camera & Louboutin. I have peeked into her mixing modern and traditional elegance many times via her ingenious blog. A big thank you to Aalayam" for letting us have a visual tour of her home and marvellous clicks of “Memorable Jaunts”. Jay, by all means you should be a home proud lady. Plenty of Indian instincts, energetic dynamism and the strong chemistry of the dazzling duo will sizzle up many hearts like mine via “Dvara”. I envision a bright future for “Dvara” and best wishes for two rock lovelies of her.ReplyDelete
pp: You were spot on when you guessed it was Jayashree's home that I was going to feature! I have been very intrigued too and could not pass up an opportunity to bring this to Aalayam! I have a deep admiration for this venture and believe it holds a lot of promise. Curious to see what our readers think.Delete
please spread the word about the giveaway in your circles and thank you for taking the time to comment.
Very inspired to read about these two talented women! There is so much to learn. I have booked the first issue already and looking forward to reading and learning. Thank you Jayashree and Karthika.ReplyDelete
atikanadaf : Indeed! there is always a lesson- this time it is about following your passion and perseverance and i don't mind borrowing some of Jayashree's decorating ideas for my own home at all :)ReplyDelete
Goof for you! i am sure you will be delighted with every page in Dvara.
Please join the Aalayam site as a member. We have so many more interesting posts planned for the rest of spring and beyond.
Another fantastic post! A gorgeous home and a wonderful venture by Jayashree and Karthika ! Thank you Aalayam for the wonderful Giveaway!ReplyDelete
thanks sruti! and now we know you won the giveaway too! thanks for participating!Delete
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