Dvibhumi - A Jewelry label and a home tour (an artist's abode)

Here is the final post of our trifecta for the month -the story of a jewelry designer and a self –made entrepreneur. We also get a peek into her beautiful home and we could not be happier to bring you this feature! Meet Vyshanvi -Founder-Designer of Dvibhumi (dvi-bhoo-mee), a Singapore-based jewelry label with a contemporary design philosophy rooted in Asian heritage. Today’s post is yet again, the story of hard work and dedication to a passion aka creative entrepreneurship. It is a tribute to an artist  who chose a novel medium (jewelry) to explore her love for music, culture and architecture and without hesitation took a creative plunge to follow her dreams

Aalayam fashionistas take note – you are in for a treat! I am honored to introduce you to a jewelry label that is urban and sophisticated with hints of tradition and history. So, if you are looking for a brand that allows you to express yourself fiercely no matter what your personality is then your search ends here! And yes, I get to bring you a tour of her  vibrant artistic Singapore abode as well and you are going to love it. So, read on….

Here is the fascinating story of Dvibhumi, the label in Vyshnavi’s own words …

Tirta - tusk earrings. Make a statement with a Dvibhumi piece!

“I launched Dvibhumi in 2014, translating my preoccupation with creative concepts, Asian cultures and the arts into contemporary wearable design that tells a story. Dvibhumi represents a stream of ideas flowing from two worlds: India, where I grew up, and South East Asia, where I live, work and travel. My work is off-trend and less concerned with the material nature of jewellery. Dvibhumi is made of intangible stories, memories and experiences that are intensely personal to me and to the wearers who connect with the same stories in some way.

I am also deeply motivated by a need to transcend exotic labels such as “ethnic”, “boho”, “traditional”, “antique” and “tribal” that constrain Asian jewelry design. With Dvibhumi, my effort has been to bring into sharp focus the inherent and often ignored modernity of Asian aesthetic, fully embracing its forms, details, textures and craftsmanship. Today all the excitement is around gold and there are very few designers doing something exciting with silver. The Silver Enthusiast isn’t catered to well enough and often settles for tired, recycled and mass-produced designs. Dvibhumi wants to reach out to a discerning, independent thinking Silver Enthusiast looking for good design stories in a metal that she adores.

Hindolam - a dvibhumi offering!

I started Dvibhumi with three collections, or stories, as I would like to call them: Kutcheri, Vibhuti and Ayu. Kutcheri is a term applied across South India to Carnatic Music Concerts. Kutcheri is a modern day ode to the iconic ornamentation style of great Carnatic divas such as MS Subbulakshmi. The series is a lighter take on the classic seven stone diamond stud that was MS’s signature style. Vibhuti is the Sanskrit word for holy ash, which describes the austere appearance of this collection. I’ve used an Indian jewellery staple – the jhumka – to tell a story inspired by the domes and fretwork of Islamic and Renaissance architecture. The result is a clean jhumka that brings into sharp focus the form and detail with no unnecessary embellishment – very different from regular jhumkas where the individual design elements are less distinct.

Atri - jhumkas with a difference!

Ayu means beautiful in Bahasa Indonesia. This collection uses traditional Indonesian silver-smithing techniques to capture the form and detail of Balinese shadow puppet theatre and worship. The series re-conceptualizes typical silhouettes such as the headdress, the tree of life, and the wings of the mythical Garuda, and the overwhelming textures of Bali’s sculptures and woodwork.

How to purchase

Dvibhumi’s E-Shop is always open, and ships worldwide. Just hop over to www.dvibhumi.com, and pay securely through your credit card or PayPal. If you’re not comfortable with that, Dvibhumi also accepts payments via online bank transfers. Just write to hello@dvibhumi.com with the link to the design you are keen on, and Vyshnavi will write back to you with the bank details.

And now on to what seems to be a favorite with Aalayam readers – a home tour! We were invited to Vyshnavi and Karthik’s vibrant, playful and inviting home and I was blown away by how stylish this space was. I am going to let Vyshnavi explain how this beautiful home came to be but do me a favor and pay attention to all the details will you? Art that makes a statement, colors that pop, fabrics that add interest – I clapped my hands in glee when I saw this cozy little gem of a home (I know I am a hard core home décor enthusiast!).  This home is also her art studio and this beautiful and clutter free backdrop is truly an artist’s inspiration. In her own words, “the home has evolved slowly and organically, which makes everything a bit less predictable” and I love that! This home is not dictated by trends but rather by passion and that is the kind of home that Aalayam loves to feature.

Here is the excerpt from our tete-a tete...

1) What makes your home "your home"? 

It is young, carefully considered, practical and constantly evolving. It’s just a very personal space filled with colors; textures and sounds that make us feel good.

2) Does the decor in your home fit the bill for any one particular style - if so, what drove you to that style?

We haven’t aspired to any prescribed home décor style and it isn’t something that came alive overnight. In fact, decorating a home hasn’t been the starting point at all. We started with what we’re interested in, and finding a place for it at home. The home has evolved slowly and organically, which makes everything a bit less predictable. I love indigenous arts and crafts, and the house has something of a folksy vibe going on. I was once looking up Tlingit art online, and somehow meandered my way to Mexican alebrije.

 I loved the blinding color, patterns, and subjects, and that’s how a Oaxacan coyote alebrije landed up in our living room. I found painted wooden door stoppers at a discount sale one day and bought several of them to create a wall mural using Blu-Tack. The Japanese woodblock print is by the legendary Ukiyo-e master Kuniyoshi. It’s something I researched extensively before we purchased it on our visit to Kyoto. We picked up a Turkish calligraphy piece from a friend who is also an art dealer when we were travelling in Istanbul, and it just fell into place right next to the Tanjore paintings of Ganesha and Subramanya which we had received as wedding gifts.

3) Who calls the design shots in your home?   

 My husband and I are both involved in putting the house together – it is a shared space after all!

4) How does your personal decor style influence your work professionally or the other way around?  

The home is also where I work, so quite naturally, both evolve from a very personal and inward looking approach to design and aesthetics. Both are grounded in stories, images and sounds that we grew up with in India and have a fondness for things that we come in contact with all over Asia, through our travels and our surroundings. There is a fascination for Asia, the respect for craftsmanship, a penchant for detailing and textures.

5) What are your favorite places to shop for your home? Are you budget savvy or would you rather own pieces that truly strike a chord with you even if they are expensive?

We gravitate more towards a laidback casual style, so there’s nothing lavish in our house. Our favourite places to shop are Ubud in Bali and Kyoto. But I love the internet even more! Ebay and Etsy are great for collectibles, and a Google search will show you a whole host of tiny standalone shops selling eccentricities. That’s how I found the Oaxacan Coyote. I’ve found some exciting art from emerging artists on Saatchi Online and I’ve picked up some excellent quality prints from 1000 Museums. Fuji Arts auctions Ukiyo-e prints, and I got a Chikanbou triptych reproduction from there. I also find myself frequently on online marketplaces like Novica. Good Earth is an eternal favourite for household linen. I also find Playclan’s work very interesting – I have an embroidered cushion from there. And although I haven’t bought anything from them, I love browsing One King’s Lane and Phantom Hands.

6) Where do you draw your online inspirations from - any favorite resources that you can share?

I don’t read too many home décor blogs. But I like Apartment Therapy for ideas on how to use space and shopping resources, and An Indian Summer and Once Upon a Tea Time for places to shop as well. They talk to people who like to mash things up a bit and styling a home with collectibles, and not indulge inwater tight themes. Oh, and Airbnb has some very creative spaces!

7) Home decorating is an arduous process – one that takes patience and a keen eye. What advice would you like to impart to our readers that want to create a cohesive, magazine like look without professional help? 

Our house is less about creative decoration and utilization of spaces and more about finding space for things we love. With that disclaimer out of the way, I have a few things to share. One, starting with ourselves instead of a magazine has helped us create a home that weathers changing trends and repeated expenses. Two, knowing our purchase interests at an intimate level has helped us evaluate our buys better. We buy fewer things; these are things we know we will value in the years to come. Three, things have taken time. We’ve learned to resist the urge to buy cute junk on impulse to fill spaces in a hurry. And finally, I believe creating an ambience with a part of oneself is always more fulfilling than mindless buying. If you have such leanings, go ahead and create repurpose, recycle, act out your artistic inclinations in the form of a mural. Commemorate a large collection of books, a movie fetish, or a wedding saree. Once you find what you are interested in, use available resources – magazines, home décor blogs and Pinterest – to bring it alive in the best possible manner.

8) What’s next for your beautiful home (studio)?

There isn’t much space left for things, so perhaps some new music and scents will be nice. Oh and we definitely need to make more space for Dvibhumi which is now taking up a lot of space at home with its inventory, paperwork and drawings. I also want to do something with a large Japanese parasol but I’m not sure what or when!

9) What's next for Dvibhumi?

I’ve just started, and although the response so far has been extremely encouraging, not many people really know of Dvibhumi. I really want to reach out to more people who will appreciate the ethos of Dvibhumi, not just in India, but also everywhere in the world. I also want to evolve the three streams (Kutcheri, Vibhuti and Ayu) to include other accessories such as necklaces!

There you go- the tres chic home of Vyshnavi and Karthik! A simple yet eye-catching space that seems to hit all the right notes to create a warm and inviting palette. I love taking note of what inspires people and drives their aesthetic sensibilities. There is always a lesson to be learnt if we care to pay attention and keep an open mind. Now for Dvibhumi, I am impressed – with the brand, the style, the artist’s vision, her inspiration, her philosophy and her goals for the brand and I see a very bright and successful future for Dvibhumi and it was indeed a privilege to introduce this brand to Aalayam readers. Thank you Vyshnavi and karthik for allowing us to stroll through your gorgeous home!

A special mention also to my dear friend Pooja for introducing me to Vyshnavi and making yet another home tour possible!

Cheers!

~Deepa

P.S: All images belong to the homeowner (and Dvibhumi). Please do not use without permission

Home Tour and Rendezvous: An Artist's Canvas

Dear Aalayam Family!

Thank you for your overwhelming responses to the Varnanggall brand showcase and Aalayam Giveaway. We are touched, humbled and pleased at the show of support from our Aalayam family and supporters, of this vivid celebration of an artist and her brand! Lavanyaa extends her warm regards and deep gratitude – your enthusiastic participation through this collaborative platform has taken both Varnanggall and Aalayam to the next level of audience engagement !

There are moments of reckoning when you know that what you do with your time, is making an impact…a positive difference in people’s lives, and we believe that through Varnanggall and Aalayam, we indeed are..if just scratching the surface. So Thank You! Once again for validating that realization!

Today, as promised we bring to you the exclusive interview with Lavanyaa,  the exponent of creative expression,  the force behind Varnanggall. Lavanyaa speaks lovingly about her passions, her dreams (plus her favorite foods and outfits!) and of course,  about her inspiration behind creating and sustaining the brand that is steadily making its way into people’s hearts, minds and homes!

The entire interview is peppered with candid and colorful shots from Lavanyaa and Guru’s snug and intimate home in the UK. If your home speaks to who you really are, I sincerely believe, that Lavanyaa’s home speaks volumes! It is an apt reflection of her fun, quirky and eclectic persona. It blends the warm and mellow, superbly with the exotic and bohemian! Just like Varnanggall…

So sit back and get ready to meet and perceive Lavanyaa!

Supriya (S): Lavanyaa, congratulations. Varnanggall is 1 year old!! We all love the vibrant and verdant punctuation Varnanggall makes in our lives. And we want to pick your brain to know more about it! First of all, why the name Varnanggall?? How does it speak to the essence of the brand? 

Lavanyaa(L): Thank You Supriya J! Varnanggall is blessed to have people like you who add so much sparkle to its sheer existence. Varnanggall is a tamil word for “Colours”. It’s about an artist’s dream and vision to paint the world with her colours, feel the cheerfulness and find contentment through it!

S: Where do you derive your daily inspiration for designing individual pieces? Is it your travels? The creative recesses of your mind? Or does it just come from the heart?

L: Classical art has always been an integral part of my life ever since childhood, whenever I think of colours I think of Bharathnatyam and the South Indian Temples. I get inspired by the mandapams, the pillars, the gopurams and the amount of intricately carved stones on them which depict deities, dancers, flowers and geometrical shapes. Thanks to my extensive travels to some of the most distinctive and promising temples of South India, that are rich in the legacy of carvings and culture...Hampi, Tanjore, Belur Halebidu, Chidambaram, Badami Aihole.... They surely have fetched me great inputs to work on my creations. I also research through a legion of books and my recent discovery was about Indian ancient civilizations and the South Indian Royal Kingdoms. End of the day I do use my creative mind and heart to compile all these and mould them into a Varnanggall creation.

S: How do you speak to your demographic (buyers and aspiring buyers) ? How do you translate their needs into a Varnanggall style statement? 

L: The ever emerging technology is definitely a boon for online fashion retailers like me – it helps me leverage the social media as a marketing channel and collaborate with my customers via emails, phone calls, skype etc!. It’s all about understanding the client’s needs, being transparent, honest and being informal, and once you are on it  it’s really an easy affair. It’s a great feeling to enhance every woman’s latent beauty and demureness and that’s why I always aim at creating something that blends into their personality and fashion sensibilities. I also insist on maintaining the forte of Varnanggall, so that the creation does carry the essence of the brand and is in complete sync with it.

In the due process I find myself lucky enough to have built a network of gorgeous people who have become an integral part of my Varnanggall journey.

S: Where do you source your material from? Can you talk to us a little bit about your creative assembly process (design through to delivery)?

L: I’m still learning through the textile business and each day I end up exploring new things that aid my creative process and create avenues for further business development. Though I initially ventured into the local markets of Bangalore city it lacked the authenticity! And that’s when I started travelling to discover new places to work closely with the Cooperative Societies, Weavers, Artists to fetch the authentic and for real gorgeous fabrics. Once I have my fabrics stacked up, the next step is the design/sketch or sometimes I just go by my gut feeling by having all the fabrics right in front of my eyes. So by now there is a structure to the creation I’m looking at, the next step is to work alongside with my seamstress on the specifications and patterns. Once the creation has gotten into the desired shape, the next big phase is the Quality Assurance, where errors if any are rectified, and then shipped to destination of the customer.

S: What are you most excited about Varnannggal plans for 2014 and beyond? 

L: We are reaching the fag end of the year and it’s time to celebrate the holiday season, it’s been a very challenging and thriving year for Varnanggall.  Couple of interesting avenues and plans in the pipeline:

v Varnanggall is going to build an exclusive website to allow more demographic buyers access Varnanggall from any country in the world irrespective of their existence on social media.

v Varnanggall is going to introduce a line of Western wear.

v Varnanggall is going to conduct Transformational Art and Design workshops to the artists that it’s currently working with – a workshop to educate and explore the opportunities to blend the traditional art with modern art.

v In order to build the labour, Varnanggall is working towards setting up an all women community in the rural areas of South India.

v Varnanggall is working with some of the big brands on their massive orders.

v Varnanggall is going to participate in some of the notable art exhibition(s) soon

S: What have been the highlights and lowlights of the last one year!?

L: There haven’t been any lowlights as such, but there were challenges that were taken more positively to move forward in my journey. I clearly witnessed sense of endless possibilities and how people embraced Varnanggall which in turn brought into the existence of life time customers and like-minded souls!

Working with the unsung heroes of Kalamkari, Lambani, Ilkal and the weavers of Andhra Pradesh surely takes the limelight this year. There is sense of solitude without these precious people; now they have become a part of my family and so have they accepted me into theirs! J

S: Has Varnannggal changed your everyday style - at home and at play? 

L: It definitely has and the biggest thing I get in the bargain is the time for myself – it’s given me a meaningful composure and depth to what I do every day and to weed out all the negative energy that can easily surround you in this industry.

S: We know that you are an engineer by trade, and worked in the field of IT Consulting. How have you reconciled the two - profession and passion? Given that they are so far removed from each other?

L: From the period of being a kid I was very passionate about Indian art - bright colours, patterns and shapes, but in the due course like most of the others I did get subjected to various academic pressures and life styles where I had to gradually park aside the real passion and interests in me. Before I let it slip between the cracks it was time for me to act on! Well it took me 25 long years to recapitulate the real craving and the capping satisfaction in my life, and that’s when I found my true calling – “Varnanggall” to put my overriding obsession and energy into viable products and spread this visual art to a bigger community.

I think the toughest decision for me was to quit my IBM job. Beyond a point it was just impossible for me balance my primary job and Varnanggall. Due to the time constraints, I and my seamstress had to spend sleepless nights over the weekends. I did give it a year to study my market alongside the IBM job and eventually quit IBM.  You know, think about getting a handful of money in an air conditioned environment to a situation where you don’t know if you are going to make any money at all and furthermore keep hunting for fabrics in areas which you have never been to even in your wildest dreams! The savings that I accumulated in the last year of my IBM job were the angelic investors, as it was a start-up I invested just enough money (neither underfunded nor overfunded) to turn realistic ideas into products and run a scalable business model.

I still hold my engineering degree/certificate/experiences and could go back to the IT profession anytime, but my passion for art has definitely superseded it. I feel end of the day it’s all about taking that leap of faith to reach your goal. Thanks to my experiences/exposures at IBM for teaching me how to be on my own feet and inducing the professional character.

S: Between your travels, exhibitions and managing a vibrant brand, how do you maintain a work-life balance ? Most of us here at Aalayam are juggling our passions with hamster wheel of everyday life, so we’d love to hear from you!

L: Thanks to a gorgeous support system called as “ Family”! My husband, in laws , parents and sister who have always been supportive in every venture and step of Varnanggall. They are my primary motivation to function every day and nurture me through their profound love. Having said that, I do make an effort to spend qualitative time whenever I get to in spite of unevenness in my schedules OR even better I have them accompany me in my travels so that they get to explore and witness what I do J

You know it’s all about finding exciting and creative ways to spend that extra bit with your family!

S: What does being a self made entrepreneur mean to you ? What challenges should the novice creative entrepreneur anticipate? 

L: A self made entrepreneur is someone who turns his/her passion into a business, someone who invests in himself/herself and creates a competitive advantage, dreams big, has vision, stays focused on the goals/objectives, someone who can dirty his/her hands and someone who can see things beyond their nose and stay grounded.

You need to have good amount of determination, persistence and a winning attitude until your venture finds its feet. You definitely have to be strong , follow your heart and be surrounded by loads and loads of positive energy, some people will love to pull you down and show disrespect to what you do because you are extremely talented, but hey!, do not worry, there are good people too who will admire your work and support every move of you J

..and lastly your business has to create distinctive products that bring in the shine and metamorphosis in people, otherwise it’s pointless!

S: Among the current crop of Indian celebrities, whose fashion sense do you admire the most?

L: I strongly idolise these real women with timeless styles - Shabana Azmi, Arundhathi Nag, Nanditha Das, Shobha De, Shobhana and Konakana Sen

S: ....and finally, let’s have some fun! We would like our readers to know who Lavanyaa really is, so here goes!

a) You would love a ticket to  - Prague, Czech Republic

b) Your favorite holiday destination is – Sorrento, Italy

c) Your idea of date night is - I love to be pampered J J, so obviously flowers, champagne, gifts, cook together our favourite meal and unwind in our couch with a bunch of throws and pillows around J

d) Your favorite comfort food is – Chinese in all my good and bad times J

e) If given a chance to change one thing about the world you would – I would have one race, one colour, one religion, one language and one ethnicity!

f)  If you could choose one power you would choose – I would choose the power to close the Pandora box!

g) You wish you had invented the – “flying carpet” that is cost effective and travels at 100 miles/sec (fairy tale right?) J To avoid considerable amount of air fare to travel from London to Bangalore!!

h) Your favorite color - Blue

i) Your favorite place in the whole world – Banks of Cauvery. She is just so gorgeous; I find solace and peace watching her ripple!

j) And your favorite outfit to wear to that place! – Kurtha, choodi pyjama and kolhapuri chappal

Thank you Lavanyaa..You have let us into your home...you have shared your heartfelt desires, passions and dreams with us. You have given us your gorgeous brain-child Varnanggall. You have truly inspired us. More power to you!

And to me, you have been a friend, a confidante and an immeasurable source of strength. Thank you....

Love,

Supriya

Stay tuned to find out if you are the lucky winner of the awesome contest we are hosting in collaboration with Lavanyaa, 

The Colorful Aalayam Giveaway!!

Coming up in the next post!!